During this transition period, KPN Music Academy rose to prominence under the leadership of Nop Narongdej, Khunying Phornthip’s middle son and current Chairman Executive Committee of KPN Group.
Promising potential for greater growth is also evident in the Music & Education business, which already sees KPN Group reach upwards of 500,000 students nationwide through its eLearning curriculum, positioning it as the leading educator in Thailand. As a pioneer and innovator in a sector with relatively few large private competitors, growth-oriented developments mean the business is now poised for significant expansion.
These include a partnership formed in 2014 with The Abraaj Group, a leading investor operating in global growth markets, which means regional expansion is well within reach. Harnessing its expertise in music education, KPN also recently expanded its subject offerings to academic subjects, from mathematics, physics, chemistry, to biology, the fast-growing Chinese-language sector and even sport.
From the outset, music had long been a personal interest of Khunying Phornthip, which led her to develop quality music education in Thailand. Interestingly, it is the “Thailand Singing Contest” which continues to gain the greatest publicity for the Group – being Thailand’s only music competition that bestows HM the King’s Awards. In 2010, the singing contest was significantly refreshed and renamed the KPN Award, and continues to thrive under the leadership of Korn Narongdej.
Until the present day, KPN Award is now one of the top seasonal programs on broadcasting live production with over 1,000 live audiences and not to mention over millions of viewers at home.
In 2011, Khun Kris Narongdej, eldest of three Narongdej boys and Chairman of KPN Group, diversified into the real estate business both domestically and abroad. With Kris’ conviction for excellence and his passion for the business, it has propelled the real estate sector to become the core business of the Group. KPN currently has 4 projects valued at over USD 300 million consisting of The Capital (Rajprarop-Vibha), The Capital (Ekamai-Thonglor), The Diplomat Sathorn and The Diplomat 39—all or which achieved sales revenues exceeding 80 percent within their first month of sales.
In 2013-2014, KPN Group initiate Investments business, the Group is focused on innovating and breaking new ground in a range of high-potential industries. Partnerships are also an increasingly important avenue for growth. Two salient examples include a partnership with WHA Corporation Public Company Limited, which has resulted in the construction of one of Bangkok’s largest built-to-suit warehouses, and a joint-venture with Kinrei Corporation to bring Kagonoya, a Japanese restaurant chain to Thailand. Both have and will continue to reap profitable rewards for KPN Group.
In 2015, the Narongdej family further diversified into the Renewable Energy sector focusing on wind energy. All current developments are located in Thailand with production capacity of 210 MW, translating into EBITDA of USD 30 million, which are the largest of its kind in South East Asia. By the 2018 production capacity is projected at 850 MW with EBITDA at 170 million.